What do brands like Nike and Adidas stand to gain during March Madness?

Associate Professor of sports administration at the University of North Carolina at Chapel Hill Jonathan Jensen tells "Nightcap's" Clare Duffy why Nike and Adidas spend big bucks courting March Madness athletes. For more, watch the full Nightcap episode here.

from CNN.com - RSS Channel https://ift.tt/RrQZbAy

No comments:

Post a Comment

Popular Posts